project goal
Designing a brand new line of products (headphones) to fit the brand identity of a company and its demographic
For this project I chose Topo Designs, an outdoor lifestyle brand that specializes in backpacks, bags, and apparel
what is topo designs?
“Our goal is to not have to choose a single path”
An outdoor brand that embraces utilitarian and simple design
getting to know the brand
I studied Topo Designs for a better understanding of their philosophy, audience, and design language.
I compared portable travel headphones with varying mechanisms
The results showed that headphones made specifically for the outdoors are a fairly untouched market.
Pros:
- Easy folding mechanism
Cons:
- Large folded state
Pros:
- Total area fairly small
Cons:
- Folded state could be smaller
Pros:
- Innovative rotating mechanism
Cons:
- Not very adjustable
bose OE2
who are the competitors?
sony WH-1000XM4
understanding the product
beats mixr
inspiration to exploration
choosing final path
The final design was selected as it had a more distinct representation of the design language established by Topo Design and had features that embraced the ruggedness of an outdoor environment
refining down to 5 distinct concepts
final direction
The goal is to make someone instantly think of Topo Designs when they see it
user testing
olive
colorways
clay
navy
black