project goal
Designing a new line of products (headphones) to fit the brand identity of a company and its target demographic
For this project I chose Topo Designs, an outdoor lifestyle brand that specializes in backpacks, bags, and apparel
what is topo designs?
“Our goal is to not have to choose a single path”
An outdoor brand that embraces utilitarian and simple design
getting to know the brand
I studied Topo Designs for a better understanding of their philosophy, audience, and design language.
The final design was selected as it had a more distinct representation of the design language established by Topo Design and had features that embraced the ruggedness of an outdoor environment
